A Canadian-made mattress brand built around straightforward value, balanced comfort and support.
Johly's roleLaunch campaign, video and paid-media creative.
Juno entered a crowded direct-to-consumer mattress market. The campaign needed to explain quickly what the new name stood for (Canadian-made quality at a lower price) rather than simply add another product to the category.
Positioning, creative direction and paid-media assets were developed with the landing page in mind, so prospective customers met a consistent idea. As the campaign ran, performance data informed new creative iterations and helped guide media and creative decisions.
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