Clarify the premium position
Logan & Cove is positioned as a premium hybrid mattress. The campaign used more considered product imagery and pacing to distinguish it from the value-focused brands in the GoodMorning.com portfolio.
Logan & Cove
A Canadian hybrid mattress brand combining cooling foam and coils for a more premium sleep experience.
Johly's roleLaunch video and paid-media creative.
Logan & Cove product video
Show the product quality
Close product detail, controlled lighting and a quieter visual pace kept attention on materials, construction and finish.
Delivered
What was delivered.
- Product showcase campaign
- Paid media creative
- On-site content
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