Branding and Creative Strategy
Positioning, identity and creative direction for brands and launches.
Work can cover positioning, identity, launch planning or full creative direction. The scope depends on what the business already has and what needs to change.
Useful when
Situations where this service is useful
A new offer needs a position and identity.
The current brand has become inconsistent.
A launch needs one agreed message and creative direction.
Deliverables
What we can deliver
Audience and message hierarchy
Naming and tone of voice
Brand identity and practical guidelines
Campaign concepts, launch planning and creative briefs
Process
How we work
Define the business change
Establish the offer, audience, current perception and what the work needs people to understand or do.
Develop the direction
Explore and test the strongest positioning, message and creative route.
Prepare it for use
Turn the approved direction into identity assets, guidance and production briefs.
Relevant project
Juno
Johly helped shape launch positioning, creative direction, video and paid-media assets for the Canadian mattress brand.
View the project