Make the proposition easier to grasp
The work focused on a concise way to explain the scan-to-access workflow before turning it into a video.
DeReader
A QR-based platform linking equipment and locations to the documents people need.
Johly's rolePositioning, creative direction and video production.
DeReader brand video
Positioning expressed through motion
The proposition carries through the video as one recognisable visual and verbal story.
Delivered
What was delivered.
- Positioning work
- Video content
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