Give each launch an immediate cue
The campaign direction used flavour as the clearest way to distinguish the products quickly in short-form and paid placements.
Pure Protein
A sports nutrition range spanning shakes, bars and high-protein snacks.
Johly's roleCampaign direction, video and paid-media creative.
Pure Protein campaign video
Build for the places people would see it
The central campaign idea was carried into videos, cutdowns and stills instead of relying on one asset to serve every channel.
Delivered
What was delivered.
- Ready-to-drink product launch asset
- Paid media cutdowns
- Campaign stills for bars, cookie sandwiches and shakes
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