Turn a broad wellness offer into focused stories
The work organised different products around recognisable wellness moments so each campaign asset could communicate one idea clearly.
A Canadian supplement range covering everyday wellness, stress support and probiotics.
Johly's roleCampaign direction, video and digital creative.

The work organised different products around recognisable wellness moments so each campaign asset could communicate one idea clearly.
Campaign stills and the Daily Probiotics video share an art-directed approach while leaving room for stress, calm and everyday-wellness messages.
Delivered
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